When you're trying to grow your brand—if you're a Shopify store owner, service provider, or digital creator—strategic outreach isn't optional. It's the engine behind powerful partnerships, link-building, and new revenue streams. That’s why members inside Mastering P.o.P use Apollo.io—a platform built for smart sourcing, precision targeting, and streamlined prospecting.
What Is Apollo.io?
Apollo.io is a sales intelligence and lead-generation platform that helps you find verified contact data, enrich profiles, and connect with the right decision-makers. If you're looking for dropship partners, affiliate collabs, co-branding opportunities, wholesale buyers, or link-building prospects, Apollo lets you search by niche, title, company size, location, and more.
How Mastering P.o.P Members Use Apollo.io
Inside the Mastering P.o.P membership, we help business owners to build what we call a "Mastering Outreach Spreadsheet." It's a real-time prospecting doc that includes fields like:
- First Name
- Email Address
- Business Name
- Years in Business
- Product Category
- Business Location (e.g. city, state)
- # of Online reviews
- etc.
Of course, these are just the starting columns. Our members go beyond the basics by adding personalization details that help customize each pitch—like shared values, mutual connections, product relevance, past promotions, and anything else that makes the outreach feel authentic and custom.
Using Apollo.io's robust filters and Chrome extension, our members gather verified contact details for high-fit leads they actually want to work with. This isn't cold outreach—it’s curated targeting.
Apollo and Instantly are both covered in detail during our "New Member Onboarding Course," so new members learn about these tools as soon as they join. That means they can immediately begin building a lead pipeline with data-backed precision.
Real-World Example: South Table Sheds
Amy, a Shopify store owner (South Table Sheds) and Mastering P.o.P member, joined the membership only offering custom-built sheds in the Boulder, Colorado area. She wasn’t selling products online—just building physical sheds locally. But she realized she wanted to generate income without always being on the job site. That meant shifting into eCommerce and finding the right suppliers to support her new vision.
Through Mastering P.o.P, Amy quickly learned how to use Apollo.io and Instantly to automate her search for potential partners. Because her site was already ranking locally for terms like "Denver sheds" and hundreds of other related phrases, she knew with more SEO work, she could expand her reach and start selling sheds online.
Within just 120 days, Amy secured two partnerships, including one with an established greenhouse company.
You can see Apollo.io in action in the screenshot below, featuring another Mastering P.o.P member site: Trendzio Store.
Apollo.io + Instantly = Scalable Partner Outreach
Apollo.io gives our members the who. Instantly gives them the how.
Instantly lets you:
- Upload verified contacts directly
- Launch multi-step cold email sequences
- Automate follow-ups based on open/click behavior
- Track replies and schedule calls
Members don’t need to worry about manually sending out email pitches or setting up sequences—we handle that for them through the Instantly platform. During their one-on-one onboarding call, we walk through exactly how it works so they feel confident and clear.
Instantly is the tool that makes sure your outreach emails get sent automatically to the right people, at the right time, without you lifting a finger. It schedules the emails, tracks opens and clicks, and can even send follow-ups for you.
The pitch template is a helpful starting point—but real results come from personalization. We always recommend including specific details that show the brand you’ve done your research. And make sure your giveaway or gift card offer is polished and ready before reaching out.
Apollo.io Chrome Extension
The Apollo.io Chrome extension makes it easy to grab contact info while you're browsing LinkedIn or company websites. Just click the extension, add the contact to your list, and export it to your spreadsheet or into Instantly. It's one of the fastest ways to turn browsing into business.
Is Apollo.io Free?
Apollo.io offers a free plan with limited credits, perfect for small outreach lists. As your business scales, you can upgrade to paid plans starting at $59/month, depending on usage and contact limits.
Alternatives to Apollo.io
While Apollo is the go-to for our members, other tools include:
- Hunter.io – great for email verification
That said, Apollo offers the most value for solo business owners and small teams who need reliable data and flexible workflows.
Mastering outreach isn’t about blasting strangers—it’s about building a system to find the right people and send the right message. Apollo.io powers the research. Instantly powers the delivery. And Mastering P.o.P gives you the strategy.
If you’re serious about growing your store or online brand through partnerships, link-building, or collabs—this is how it’s done.
How We Work
In case you didn’t know, P.o.P in Mastering P.o.P stands for Profitability Over Popularity. Because we believe success isn’t about chasing trends—it’s about building a business that actually works—and generates real money, consistently.
In Mastering P.o.P’s membership, each member has a customized SEO strategy that they are actively executing. For any online business owner with a website, having a clear SEO strategy is important—it helps attract the right audience, rank well in search results, and drive traffic to the site. As part of this strategy, we track 100 keywords for each member. These keywords are carefully selected based on competitors performing well with them, alignment with our product offerings, and the expected traffic they can generate.
Members regularly receive tips like these within the community and during weekly Zoom calls, which are recorded, timestamped, and organized with agendas to make the guidance clear and actionable. Learn How We Work!
