The number of search queries with local relevance is increasing. For example, more and more people are regularly looking on the internet for local businesses, service providers, and other vendors. Local companies need to pursue a comprehensive strategy for local search engine optimization to be...
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In this video, I show you how to fix 404 errors in three different ways in your Shopify store.
1. 404 error page not found
2. Sold out product
3. Bulk upload redirects
Sadly, a lot of e-commerce store owners delete pages not knowing that they have to redirect the page after they've deleted it. If you...
In this video, I show you how to tag (segment) your VIP customers using email automation software Klaviyo. I also show you how to set-up a notification that's delivered straight to you or a team-members inbox. If you want to become a top-performing e-commerce merchant, this video explains how a...
Incorporate this formula into your online business to boost your average order value (AOV): use promotions, offer complimentary products, implement tiered pricing, upsell in the cart and through email flows, and include product reviews and social proof on your website.
To calculate your AOV, ...
What is PushOwl?
PushOwl web push notifications is Shopify's highest-rated web push alerts solution used by thousands of Shopify store owners. Think of it as another marketing and sales channel ... like Facebook, Google, Instagram, etc. PushOwl can convert your one-time customers into...
This is a great way to do partnership outreach for your e-commerce store without having to email every single potential partner. I want to show you how you can automate the process using Google Sheets, Gmail & Zapier.
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If you don't have a Gmail associated with the website that you're going to verify, please go ahead and create a Gmail right now and make sure you're logged into it before we get started.
Before you can verify your site for Google, you have to let Google know that you're the owner of your website....
Are you not getting any traffic to your website? Have you checked to see if Google has Indexed your pages?
This video shows you how to quickly check to see if your website has been indexed by Google.
What does an Indexed page mean?
Indexed pages are found by search engine crawlers also known as...
Optimization starts with keyword research. In the past companies decided what promotional material to send out and hoped they could reach an interested audience. Well, the Internet changed all of that.
Now your prospective visitor is online and searching for something. They type keywords into...
Link building is an excellent source for SEO. However, it also helps a small business gain notoriety as an expert in its field. There are many benefits to link building, especially for a small business. Yet, this is a portion of the marketing machine that every industry struggles to achieve.
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Search engines have become a huge part of our everyday lives. When we want to know something we turn to Google, Yahoo, Bing, etc. There are many important reasons why you have to ensure that your website has good search engine visibility.
People search the Internet when they want to find a...
When you do a Google search for your industry, where does your page show up in the endless list of results? Does it show up on the second page, the third page, or even further back? If so, there are people out there right now looking for a business just like yours, but since your business is...