Content velocity is all about how quickly and consistently you create and publish content. The more high-quality content you put out, the better your chances of ranking higher in search results and bringing more visitors to your site.
Why Content Velocity Matters
- Keeps Your Audience Engaged – Regular updates keep your audience interested and coming back for more.
- increases Search Rankings – Search engines favor fresh, relevant content. Publishing consistently increases your visibility.
- Gives You an Edge – Staying active with content sets you apart from competitors and builds credibility in your industry.
Real-Life Success Stories
Different types of businesses have successfully used content velocity to scale.
Ecommerce Brand – An online store published daily product guides and seasonal trend articles, leading to higher traffic and sales.
Social Media Agency – By sharing case studies and success stories weekly, an agency positioned itself as an expert, attracting more clients.
SaaS Company – A software business created detailed how-to guides and FAQs, making it easier for users to find solutions and stay engaged with the platform.
Mastering P.o.P Challenges Inner Circle Member and YOU
On March 5, 2025, we challenged one of our Inner Circle members (ecommerce brand) to write 1 piece of content per day for 30 days and publish everything at once on day 30.
Here’s their commitment:
- 1,500-word blog post daily
- 2 email campaigns weekly
- Push notifications every other day
- Social posts (a must, even if unstated)
Want to challenge yourself? Try writing 1 valuable blog post per day—no fluff—alongside your other marketing tasks.
We will share our members' results in a future blog.
How ChatGPT Can Help You Scale Content Creation
ChatGPT can speed up the writing process while keeping your content high-quality. Here’s how you can use it:
- Generate Ideas – Get content topic suggestions based on your industry or niche.
- Create Outlines – Quickly structure blog posts and content briefs, making writing easier.
- Write Headlines & CTAs – Get inspiration for compelling titles and strong calls to action.
- Create a High-Impact SEO Blog Prompt - learn more about this here.
Best Practices for Using ChatGPT
- Don’t Copy and Paste – ChatGPT provides a great starting point, but always edit and personalize the content.
- Fact-Check Everything – Double-check information for accuracy before publishing.
- Keep It Fresh – Stay up-to-date by including trending topics and recent news.
- Use It to Save Time – Think of ChatGPT as an assistant, not a replacement for your unique voice and insights.
Content Velocity Success: Susanna of A Perfect Shirt
Susanna, founder of A Perfect Shirt and a Mastering P.O.P. member, scaled her business by leveraging content velocity.
How She Did It
She focused on Juneteenth-related content, publishing three blog posts in one day and backdating them for better visibility. After submitting them to Google for indexing, her content ranked on page one and two for multiple Juneteenth-related keywords.
Tips for Scaling Your Content Production
- Plan Ahead – Use a content calendar to stay consistent and avoid last-minute scrambling.
- Leverage Tools – Use ChatGPT to brainstorm ideas, structure posts, and refine content. Pair it with Keywords Everywhere to optimize content for search engines.
- Repurpose Content – Turn blog posts into videos, infographics, or social media posts to maximize reach.
- Collaborate with Influencers – Work with industry influencers to expand your audience and increase content distribution.
- Track Performance – Regularly review analytics to see what’s working and adjust your strategy accordingly.
Create Blog Performance Tracker
A Blog Performance Tracker helps monitor how well your content is performing. It tracks:
- Post titles, keywords, and metadata
- Internal and external links
- SEO indicators like rankings, clicks, impressions, and organic traffic
By updating this tracker regularly, you’ll see which posts drive the most traffic and where improvements are needed.
Mastering P.O.P. members should have this tracker in their SEO & Marketing spreadsheet. If you don’t have it, email [email protected].
How We Work
In Mastering P.o.P’s membership, each member has a customized SEO strategy that they are actively executing. For any online business owner with a website, having a clear SEO strategy is important—it helps attract the right audience, rank well in search results, and drive traffic to the site. As part of this strategy, we track 100 keywords for each member. These keywords are carefully selected based on competitors performing well with them, alignment with our product offerings, and the expected traffic they can generate.
Members regularly receive tips like these within the community and during weekly Zoom calls, which are recorded, timestamped, and organized with agendas to make the guidance clear and actionable. Learn How We Work!
